Who is this course for?
Aspiring Influencers
You're ready to turn your passion into a platform but don’t know where to start.
Creative Entrepreneurs
You want to attract more clients and opportunities by building a magnetic personal brand that does the selling for you.
Corporate Professionals
You're climbing the ladder or pivoting careers and know a strong online presence will make you stand out.
Coaches & Service Providers
You are brilliant at what you do, but struggle to communicate your value.
Communication
Personal Branding
Self Confidence
Business
What can I expect inside this course?

Build Your Brand DNA
Lock in the clarity, positioning, and story that make you impossible to ignore. You’ll discover the exact framework Pia used to leap from corporate law to global creator - so your name, message, and visuals speak “premium” before you ever say a word.
Turn Attention Into Real Community
Master the Magnetic Content Formula and platform-by-platform playbooks. From Instagram storefronts to evergreen YouTube libraries, you’ll craft scroll-stopping posts, grow a community that actually cares, and control the Google results that shape your reputation.
Own the Spotlight & Opportunities
Step beyond social with media features, press-ready assets, and high-value collaborations. Learn how to get verified, pitch podcasts, network like a pro, and let top-tier brands come to you - without awkward cold emails.
Monetise & Future-Proof Your Empire
Choose the revenue models that fit your lifestyle - brand deals, digital products, affiliate income, coaching, speaking, and more - then map your freedom-first income streams. Finish with mindset, energy, and reinvention tools that keep your personal brand (and income) growing for life.
How to Build a Cult-like Brand
The most powerful thing you can build online isn’t just an brand, it’s a cult-like brand. Casual fans watch some content, but cult fans watch it all, share it everywhere, and buy without hesitation because the trust runs deep. In this module, you’ll discover exactly how to make that happen.
In 2025, your personal brand is your resume, you reputation, and your revenue stream.
Learn from Australian social media royalty - a powerhouse with over a decade at the top of the game, trusted by the world’s most iconic brands.
With a client list that reads like a red carpet guest list, she’s now pulling back the curtain to teach you the exact strategies that built her empire. This is your all-access pass to mastering personal branding at the highest level.
Pia Muehlenbeck's clients include:
500m+
Views on Social Media
4.5M+
Followers on Social Media
10+
Years in the Industry